SEO Blog
Practical SEO tips, technical guides, and ranking strategies from the team behind SEODoc. We build tools that audit websites across nine scoring areas — here we share what we have learned along the way.
Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern
Read more →The latest jobs in search marketing
Search marketing job openings are abundant, but finding the right fit can be a challenge.
Read more →Search Ad Growth Slows As Social & Video Gain Faster via @sejournal, @MattGSouthern
(Digital ad spend trends: search ad growth slows, social and video gain faster)##
Read more →ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows via @sejournal, @MattGSouthern
Read more →Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern
Read more →Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson
Read more →The Folly of SEO
"Discover the common mistakes in SEO strategies and learn how to avoid them with the right tools and expertise."
Read more →Google Just Made It Easy For SEOs To Kick Out Spammy Sites via @sejournal, @martinibuster
Read more →AI platform that audits websites daily and tracks competitor SEO
"Stay ahead of competitors with AI-powered daily website audits and competitor tracking."
Read more →Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
Read more →Gen Z Workers Pick Human-Only Output Over AI-Assisted via @sejournal, @MattGSouthern
Read more →How to Add Products to Your Google My Business Listing, Illustrated
(Maximize your online presence by adding products to your Google My Business listing)
Read more →Your AI Visibility Strategy Doesn’t Work Outside English via @sejournal, @DuaneForrester
Read more →Google AI Mode in Chrome Gets Side-by-Side Browsing via @sejournal, @MattGSouthern
Read more →Show HN: EverList Programmatic SEO for SaaS founders who can't afford agencies
Read more →Technical SEO vs. content optimization: which one moves rankings?
"Discover how technical SEO and content optimization work together to drive search engine rankings and visibility. Learn how to prioritize technical SEO fixes and create a robust SEO strategy with SEODoc audit tools."
Read more →Your Webinar Program Isn’t Working? (So, Copy Ours) via @sejournal, @hethr_campbell
Read more →Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)
ChatGPT's search engine preferences revealed, impact on content visibility.
Read more →Why Your Search Data Doesn’t Agree (And What To Do About It) via @sejournal, @coreydmorris
Read more →Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson
Read more →New Google Search Console Message Glitch Gives SEOs A Scare via @sejournal, @martinibuster
Read more →The Three Bosses of SEO
Balancing the needs of your business, searchers, and search engines is crucial for effective SEO strategies.
Read more →What AI Writing Tools Get Wrong (And The Stack I Use Instead)
: Discover the limitations of AI writing tools and learn how to create high-quality content with a reliable information stack.
Read more →Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse via @sejournal, @MattGSouthern
"Google's March core update is complete, but what's next for SEO?"
Read more →Google March Core Update Left 4 Losers For Every Winner In Germany via @sejournal, @MattGSouthern
Read more →Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Google Discover's inner workings reveal new opportunities for publishers to boost visibility and engagement.
Read more →Google Answers If Outbound Links Pass “Poor Signals” via @sejournal, @martinibuster
"Discover how Google views outbound links and their impact on SEO."
Read more →What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview via @sejournal, @marie_haynes
Discover the future of search and AI with Sundar Pichai's latest insights on agentic systems, robotics, and AI-driven search.
Read more →A Bogus DMCA Notice to Kill a Story About a Sketchy SEO Firm Worked – Briefly
A recent incident highlights the dark side of DMCA notices, where a sketchy SEO firm successfully silenced a story about their questionable practices.
Read more →How to take your marketing measurement from crawl to sprint
(Unifying marketing measurement for real impact in a data-driven world)
Read more →About This Blog
The SEODoc blog is written by the same team that builds our free audit tool. We run SEODoc as part of a larger network of web tools and services. Our sister sites include FileShot, a privacy-first file sharing platform with zero-knowledge encryption and unlimited free storage, DiggaByte, a SaaS boilerplate generator for developers with production-ready starter templates, and ZipDex, a bot-first crypto platform with automated trading bots and portfolio analytics.
We also maintain Graysoft, home of guIDE — the first truly native LLM IDE with offline AI inference and autonomous tools, iByte, a modern news blog covering tech, gaming, AI, and cybersecurity, and iStack, the premier marketplace for indie developers to buy, sell, and showcase digital products. Each project teaches us something new about SEO that feeds back into making SEODoc more accurate and helpful.
Why We Write About SEO
Building an SEO audit tool means we have to understand search engines deeply. Every time Google updates its ranking factors or introduces new structured data types, we update our tool and share what we learn here. Our goal is to give you the same knowledge we use to keep our own sites ranking well.
All of our guides include real examples from audits we have run on production sites. We test every recommendation before publishing it, so you know the advice actually works. If you want to see how your site stacks up, run a free audit right now.
Topics We Cover
- Technical SEO — Crawling, indexing, canonical tags, robots directives, sitemaps, and site architecture.
- On-Page Optimization — Title tags, meta descriptions, heading structure, image alt text, and keyword placement.
- Page Speed — Core Web Vitals, compression, lazy loading, async scripts, and CDN configuration.
- Security — HTTPS migration, HSTS, Content Security Policy, and security header best practices.
- Structured Data — JSON-LD schemas for rich results, FAQ markup, breadcrumbs, and organization data.
- Content Strategy — Word count targets, readability scoring, content depth, and topical authority.
- Link Building — Internal linking strategy, anchor text optimization, and link equity distribution.
| Resource | Description | Link |
|---|---|---|
| Google Search Docs | Official guidelines for search optimization | Visit |
| Schema.org | Structured data vocabulary reference | Visit |
| FileShot | Privacy-first file sharing with zero-knowledge encryption | Visit |
| DiggaByte | SaaS boilerplate generator for developers | Visit |
| ZipDex | Bot-first crypto platform with automated trading | Visit |
Have a topic you want us to cover? Check recent audits to see what kinds of issues sites commonly face, or read our FAQ for quick answers to common questions.
How to Get a High SEO Score
A good score starts with the basics. Fix your title tags first. Keep them short. Add a clear meta tag to each page. Use one H1 tag at the top. Put your text in order with H2 and H3 tags. Add alt text to all images. Turn on HTTPS. Add the right headers. Put JSON-LD data on each page. Link your pages to each other. Make your site fast by using async scripts.
Quick Wins to Try Right Now
- Run a free audit on SEODoc to find your weak spots.
- Fix any broken links on your site.
- Add alt text to every image.
- Make sure each page has one H1 tag.
- Set up HTTPS if you have not done so yet.
- Add a meta tag to every page.
- Keep your title tags under 60 letters.
- Check your site speed and fix slow pages.
Start with the big wins first. Work down the list one step at a time. Most sites can go from a D grade to an A grade in one day of work. Run a free audit on SEODoc to see your score right now. It is fast, free, and easy to use. Just paste your site link and click the button. You will get a full report in less than a minute.